Oct 19, 2020
Neil Patel, a leading marketing strategist, explains affiliate marketing as “the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make.” And with studies showing a yearly 10% increase in affiliate marketing spending in the United States, it’s projected that by next year, that spending number will reach $6.8 billion.
Affiliate Marketing: Who’s Involved
The three primary players in affiliate marketing are the businesses who have products, the affiliate marketers who are looking to promote businesses, and of course, the consumers.
Benefits of Affiliate Marketing for the Influencer
The great thing about affiliate marketing is generating income by promoting products you love! For example, TikTok creator Charli D’Amelio loves Dunkin Donuts coffee so much she managed to strike a deal with Dunkin just by consistently sharing videos of herself drinking Dunkin or complaining about there not being a close enough store when she’s in Los Angeles. Now, the uber-popular TikTok creator has a menu-item named after her–the first of many deals we’re sure. Now, we know that example might be a little bit out of reach, but still, it follows the same basic principles of affiliate marketing- making money by posting what you love. Check out the rest of its benefits:
How to Get Started as an Affiliate
And we can’t forget to mention PLANOLY’s new affiliate program! All approved affiliates earn a 10% commission for every user who signs up for a paid PLANOLY plan. This is perfect for someone with a following. All you have to do is apply on our website and once approved you will receive a referral link to start earning. Check out how to become an affiliate here.
Posting Consistently and with Value
The work doesn’t stop after one post. Most affiliate programs have guidelines or rules you must follow to market for them. And before you’re turned away by rules, the rules are mostly about how often you post not how to create your content! You’re the content creator they wanted to work with, so you can promote however you see fit. Just make sure you’re doing it consistently and don’t forget to link back to the right places, so your followers know where to get it.
Creating Great Content For Each Affiliate Post
Now, your followers might think your posts are getting repetitive because now you’re posting about a product so much, but it’s up to you to make each post just as valuable as the next! Try mixing it up between educational, lifestyle, and interesting product placement posts. This makes posts about the same product not feel like an ad or like a “buy because I will make money” type of thing. Allowing your followers to see the product you’re promoting in different ways is generally more genuine and engaging.
To make sure you’re creating content that’s driving traffic to boost sales, start measuring your success with key performance metrics.
PRO TIP: PLANOLY’s Analyze Dashboard allows you to track performance all within the PLANOLY app.
Affiliate marketing is a key part of a successful strategy. Find out more about affiliate marketing, its benefits, best practices, and how you can get started.